The Sixth Sense
noun: a power of perception : a keen intuitive power : multifamily insights
Navigating the multifamily industry takes smart strategy, streamlined operations, and the right tech. We are passionate about understanding the trends shaping multifamily, sharing actionable insights, and exploring ways to elevate business performance. Our expertise (and intuition) will help you stay ahead.
Why Operators Are Hesitant to Adopt New Tech — and How to Change That
Multifamily operators don’t buy promises — they buy proof. This isn’t resistance to innovation, but a learned response to years of underwhelming rollouts, incomplete integrations, and solutions that failed to deliver on expectations.
The Real Decision-Maker in Multifamily Isn’t Who (or What) You Think
Most PropTech sales teams assume they’re selling to a VP or an asset manager. But, the real battle isn’t about convincing a single decision-maker; it’s about overcoming status quo bias and operational friction.
The Hidden Reason Residents Don’t Renew
Multifamily operators spend a lot of time trying to understand why residents don’t renew their leases. Hint: it’s in the little things.
Smart Marketing: The Ultimate NOI Growth Engine
Smart marketing is the ultimate NOI growth engine: maximizing lease value, strengthening portfolios, and driving long-term success. Are you making the most of every dollar?
The Lease-Up Playbook: Why Early Marketing Matters
The most successful lease-ups bring marketing in early, ensuring branding, positioning, and demand generation are in place long before the first lease is signed. The ones that struggle? They treat marketing as an afterthought, missing the window to build awareness and momentum. Early involvement makes all the difference.
Why PropTech Companies Need a Clear USP to Succeed in Multifamily
New innovations are emerging every day to solve the multifamily industry’s biggest challenges. But in such a competitive space, having a clear and well-defined Unique Selling Proposition (USP) isn’t just important — it’s essential.
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Connect with Six Dots
Growing a business can come with challenges — but you don’t have to navigate them alone. We’d love to learn more about your goals and explore how we can help. Reach out for a no-pressure discovery call, and let’s start the conversation.